Leave your feedback Share Copy URL https://mypepack.gophersport.com/video/?vid=zBc1VDCKN1S Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter Alexander Hoffmann - Changing Role Of Digital Systems In Decision Making | WHU Inside Business Cerebras [h9Q7Fl1t9SN] Health Updated on August 07, 2026 EDT — Published on August 07, 2026 EDT Tag: #Cerebras, #piemonte, #columbus vs ny red bulls, #imptAlexander Hoffmann, Industry Manager & Data Strategy Lead at Google, talks about the new role of digital systems in business decision making and gives advice for current students on which skills be most relevant for their later working life.Interviewed by Prof. Dr. Christian Schlereth, Chairholder of the Digital Marketing Chair at WHU - Otto Beisheim School of Management.Recorded: Vallendar, January 2020. Interview overview:0:20 Introduction by Alexander Hoffmann 1:08 With the rising importance of AI and machine learning and their jalen duren use for business decision making, do you see a shift in responsibility of IT functions within businesses? 2:06 Will IT eventually take over marketing? 2:45 One often heard argument is that companies do not use the full potential of their data. From your experience, is that true and what are these companies still missing? 4:18 We often see data driven success stories, but rarely, failure stories. Do they not exist or is it something that is not talked about? 5:20 Which advice would you give to current students in the field of data driven business to be prepared for their later working life? Are there any specific skills that you consider most-important and others that lost relevance?WHU Inside Business provides new insights directly from executives and managers in the areas of Digitalization, Entrepreneurship, Supply-Chain-Management, metropolitana di catania and Finance.Website: Facebook: YouTube: LinkedIn: Twitter: bloomin' brands Team 2019/2020:General ManagementSimon HeesenOperational Management Leonardo Lopez HemsingJon GonderVideo Concept, Content and OrganizationCarl KsterNicholas PetersonNiklas WerleJan JubelMarketing Mattia IandoloLennart HellwigFelipe SssVideo ProductionLisa Lou EidenbergValentin LowinSimon Heesen
Tag: #Cerebras, #piemonte, #columbus vs ny red bulls, #imptAlexander Hoffmann, Industry Manager & Data Strategy Lead at Google, talks about the new role of digital systems in business decision making and gives advice for current students on which skills be most relevant for their later working life.Interviewed by Prof. Dr. Christian Schlereth, Chairholder of the Digital Marketing Chair at WHU - Otto Beisheim School of Management.Recorded: Vallendar, January 2020. Interview overview:0:20 Introduction by Alexander Hoffmann 1:08 With the rising importance of AI and machine learning and their jalen duren use for business decision making, do you see a shift in responsibility of IT functions within businesses? 2:06 Will IT eventually take over marketing? 2:45 One often heard argument is that companies do not use the full potential of their data. From your experience, is that true and what are these companies still missing? 4:18 We often see data driven success stories, but rarely, failure stories. Do they not exist or is it something that is not talked about? 5:20 Which advice would you give to current students in the field of data driven business to be prepared for their later working life? Are there any specific skills that you consider most-important and others that lost relevance?WHU Inside Business provides new insights directly from executives and managers in the areas of Digitalization, Entrepreneurship, Supply-Chain-Management, metropolitana di catania and Finance.Website: Facebook: YouTube: LinkedIn: Twitter: bloomin' brands Team 2019/2020:General ManagementSimon HeesenOperational Management Leonardo Lopez HemsingJon GonderVideo Concept, Content and OrganizationCarl KsterNicholas PetersonNiklas WerleJan JubelMarketing Mattia IandoloLennart HellwigFelipe SssVideo ProductionLisa Lou EidenbergValentin LowinSimon Heesen