Leave your feedback Share Copy URL https://mypepack.gophersport.com/video/?vid=yqLPXuHDBAF Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter Alaska Airlines Is Replacing Miles With Wi-Fi [d5htDdxJrHH] Health Updated on August 10, 2026 EDT — Published on August 10, 2026 EDT Airline loyalty programs have long been built around earning miles. Alaska Airlines is testing a different idea. In this clip from Good Morning Hospitality: Hotels Edition, Sarah Dandashy and Steve Turk discuss Alaska's decision to stop awarding miles on basic economy fares while investing heavily in Starlink Wi-Fi across its fleet. The move reflects a broader question facing the airline industry: for occasional travelers, is fast, reliable connectivity more valuable than loyalty points they'll rarely use? As airlines look for new ways to differentiate themselves, the conversation explores whether premium technology and onboard experiences could become more powerful loyalty drivers than traditional rewards programs. yiW687XYfVR f129FNPUtod Yq3HS7uiwpr Of3BKTGAlkV
Airline loyalty programs have long been built around earning miles. Alaska Airlines is testing a different idea. In this clip from Good Morning Hospitality: Hotels Edition, Sarah Dandashy and Steve Turk discuss Alaska's decision to stop awarding miles on basic economy fares while investing heavily in Starlink Wi-Fi across its fleet. The move reflects a broader question facing the airline industry: for occasional travelers, is fast, reliable connectivity more valuable than loyalty points they'll rarely use? As airlines look for new ways to differentiate themselves, the conversation explores whether premium technology and onboard experiences could become more powerful loyalty drivers than traditional rewards programs. yiW687XYfVR f129FNPUtod Yq3HS7uiwpr Of3BKTGAlkV