Leave your feedback Share Copy URL https://mypepack.gophersport.com/video/?vid=a0xvsb465EM Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter Why Japanese Denim Is So Expensive | So Expensive [Mh3vNgcGZJ3] Health Updated on August 07, 2026 EDT — Published on August 07, 2026 EDT A pair of typical blue jeans might not cost you much, but it could set you back a few hundred dollars if it's the renowned Japanese selvage variety. Japanese denim from a brand like Momotaro in Kojima, Japan, can cost over $2,000. Today, Japanese denim is often regarded as one of the finest types of denim in the industry. So what's so special about Japanese denim? And why is it so expensive? For more information about Momotaro, visit: Editor’s Note: In this video, the translation at 10:40 is incorrect. The year should be 1965, not 1964. The correct translation of Manabe’s quote is “It was during this time that jeans production began in Kojima, in 1965.” Insider regrets the error. MORE SO EXPENSIVE VIDEOS: Why Ant Egg Caviar Is So Expensive | So Expensive Food Why Cloves Are So Expensive | So Expensive Why Kenyan River Reed Salt Is So Expensive| So Expensive ------------------------------------------------------ #JapaneseDenim #SoExpensive #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: Subscribe: BI on Facebook: BI on Instagram: BI on Twitter: BI on Snapchat: Boot Camp on Snapchat: Why Japanese Denim Is So Expensive | So Expensive YK6KPM0DOL0 sRGLD2GOhKS vUeTcm3cNZD Ta5fyUeblLe Ofnqhuq6V3s gIWjx1j7C4B 2DDUwiuF12f
A pair of typical blue jeans might not cost you much, but it could set you back a few hundred dollars if it's the renowned Japanese selvage variety. Japanese denim from a brand like Momotaro in Kojima, Japan, can cost over $2,000. Today, Japanese denim is often regarded as one of the finest types of denim in the industry. So what's so special about Japanese denim? And why is it so expensive? For more information about Momotaro, visit: Editor’s Note: In this video, the translation at 10:40 is incorrect. The year should be 1965, not 1964. The correct translation of Manabe’s quote is “It was during this time that jeans production began in Kojima, in 1965.” Insider regrets the error. MORE SO EXPENSIVE VIDEOS: Why Ant Egg Caviar Is So Expensive | So Expensive Food Why Cloves Are So Expensive | So Expensive Why Kenyan River Reed Salt Is So Expensive| So Expensive ------------------------------------------------------ #JapaneseDenim #SoExpensive #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: Subscribe: BI on Facebook: BI on Instagram: BI on Twitter: BI on Snapchat: Boot Camp on Snapchat: Why Japanese Denim Is So Expensive | So Expensive YK6KPM0DOL0 sRGLD2GOhKS vUeTcm3cNZD Ta5fyUeblLe Ofnqhuq6V3s gIWjx1j7C4B 2DDUwiuF12f