Leave your feedback Share Copy URL https://mypepack.gophersport.com/video/?vid=PQaLsSpCUo8 Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter GROOVE THEORY EP. 4: Alex Michelsen On Building Prime & SA’s Party Scene! [zVlfK7kTVwh] Health Updated on August 07, 2026 EDT — Published on August 07, 2026 EDT In this episode, we catch up with Alex Michelsen – Cape Town-based DJ, entrepreneur, and the mastermind behind PRIME, one of SA’s multi-genre party experiences in Joburg & Cape Town! We’re talking about how he built an inclusive event space, the business of events and throwing next-level parties, and what it takes to thrive in SA’s deejaying and events scene. If you’ve been to PRIME, let us know your experience in the comments! 👇 📲 Follow us on socials: Instagram: Facebook: X: TikTok: #GrroveTheoryPodcast #GrooveTheoryPod #AlexMichelsen #PrimeEvent #SAEventScene #DJCulture #CapeTownVibes #JoburgNights #PartyBusiness #MusicEvents #PrimeCapeTown #PrimeJoburg #yomzansi i7nrcisdVma 4Zu1nts1lGD gWspQKUvZJq gIHhIi8KJO4 3NJc6nCZOxt GM3U0GUAEdi
In this episode, we catch up with Alex Michelsen – Cape Town-based DJ, entrepreneur, and the mastermind behind PRIME, one of SA’s multi-genre party experiences in Joburg & Cape Town! We’re talking about how he built an inclusive event space, the business of events and throwing next-level parties, and what it takes to thrive in SA’s deejaying and events scene. If you’ve been to PRIME, let us know your experience in the comments! 👇 📲 Follow us on socials: Instagram: Facebook: X: TikTok: #GrroveTheoryPodcast #GrooveTheoryPod #AlexMichelsen #PrimeEvent #SAEventScene #DJCulture #CapeTownVibes #JoburgNights #PartyBusiness #MusicEvents #PrimeCapeTown #PrimeJoburg #yomzansi i7nrcisdVma 4Zu1nts1lGD gWspQKUvZJq gIHhIi8KJO4 3NJc6nCZOxt GM3U0GUAEdi