Leave your feedback Share Copy URL https://mypepack.gophersport.com/video/?vid=PHsVTN67P2i Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter How could AI fix fashion’s fit problem? | BBC News [cPkL3uLaTye] Health Updated on August 07, 2026 EDT — Published on August 07, 2026 EDT With inconsistent sizing costing the global fashion industry billions annually in returns, retailers are desperately searching for a solution. New AI technology, pioneered by a former Savile Row tailor, is trying to target the sizing issue at its source: the production line. In womenswear the rate of returns can be about 50%, leaving both the brands and the customer unsatisfied. At Fit Collective, the AI tool surveys analyses lots of aspects of the garments from returns data to customer feedback, then serves up an actionable insight to help the brand improve fit. Shiona McCallum reports for TechNow. Subscribe here: For more news, analysis and features visit: www.bbc.com/news #Fashion #AI #BBCNews MHyDQDizvJp WVhnjiUHqjv 9EmSfb5oJ7B 4OGE4K1A1Xs xuDxgSMZWG5
With inconsistent sizing costing the global fashion industry billions annually in returns, retailers are desperately searching for a solution. New AI technology, pioneered by a former Savile Row tailor, is trying to target the sizing issue at its source: the production line. In womenswear the rate of returns can be about 50%, leaving both the brands and the customer unsatisfied. At Fit Collective, the AI tool surveys analyses lots of aspects of the garments from returns data to customer feedback, then serves up an actionable insight to help the brand improve fit. Shiona McCallum reports for TechNow. Subscribe here: For more news, analysis and features visit: www.bbc.com/news #Fashion #AI #BBCNews MHyDQDizvJp WVhnjiUHqjv 9EmSfb5oJ7B 4OGE4K1A1Xs xuDxgSMZWG5