Leave your feedback Share Copy URL https://mypepack.gophersport.com/video/?vid=MELDWcHwlc8 Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter Yungblud on the Biggest Lie in the Music Industry [PnetRC39auT] Health Updated on August 07, 2026 EDT — Published on August 07, 2026 EDT Rock star Yungblud has built a global fanbase of more than 20 million. Now he’s turning that audience into a business. But not in the traditional way. Instead of relying on music alone, he has built a model where different parts of the brand support each other, from live events to merchandise and experiences. His festival, Bludfest, is designed to stay accessible, even if that means making less money in one part of the business to grow another. “In music and in any business, the biggest lie you are is, 'well, that's just the way it is...' The way it is, was an innovative idea once,” he told CNBC’s Tania Bryer. Watch the full CNBC Meets interview with Yungblud at the link below. #CNBC #CNBCMeets #Yungblud ----- Subscribe: @cnbci CNBC International Live: @cnbcinternationalive LinkedIn: TikTok: Facebook: Instagram: Threads: X: Telegram: WhatsApp: 7S4bY7rUwGm hsUkiSv0TeU 0F0WTRKARnW kn4l8KzJoxK zmuPW7qRJsI HRt9utWypLQ
Rock star Yungblud has built a global fanbase of more than 20 million. Now he’s turning that audience into a business. But not in the traditional way. Instead of relying on music alone, he has built a model where different parts of the brand support each other, from live events to merchandise and experiences. His festival, Bludfest, is designed to stay accessible, even if that means making less money in one part of the business to grow another. “In music and in any business, the biggest lie you are is, 'well, that's just the way it is...' The way it is, was an innovative idea once,” he told CNBC’s Tania Bryer. Watch the full CNBC Meets interview with Yungblud at the link below. #CNBC #CNBCMeets #Yungblud ----- Subscribe: @cnbci CNBC International Live: @cnbcinternationalive LinkedIn: TikTok: Facebook: Instagram: Threads: X: Telegram: WhatsApp: 7S4bY7rUwGm hsUkiSv0TeU 0F0WTRKARnW kn4l8KzJoxK zmuPW7qRJsI HRt9utWypLQ