Leave your feedback Share Copy URL https://mypepack.gophersport.com/video/?vid=Is3FJWLSsoB Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter Alaska Airlines Is Replacing Miles With Wi-Fi [2wUUlgBqQfU] Health Updated on August 07, 2026 EDT — Published on August 07, 2026 EDT Airline loyalty programs have long been built around earning miles. Alaska Airlines is testing a different idea. In this clip from Good Morning Hospitality: Hotels Edition, Sarah Dandashy and Steve Turk discuss Alaska's decision to stop awarding miles on basic economy fares while investing heavily in Starlink Wi-Fi across its fleet. The move reflects a broader question facing the airline industry: for occasional travelers, is fast, reliable connectivity more valuable than loyalty points they'll rarely use? As airlines look for new ways to differentiate themselves, the conversation explores whether premium technology and onboard experiences could become more powerful loyalty drivers than traditional rewards programs. SBJTFEJHo6B UKoxyxHTUVA gcKB21IkbLg LVcAL09KETD RGlQhrCSj37 xH09YKcQpLj
Airline loyalty programs have long been built around earning miles. Alaska Airlines is testing a different idea. In this clip from Good Morning Hospitality: Hotels Edition, Sarah Dandashy and Steve Turk discuss Alaska's decision to stop awarding miles on basic economy fares while investing heavily in Starlink Wi-Fi across its fleet. The move reflects a broader question facing the airline industry: for occasional travelers, is fast, reliable connectivity more valuable than loyalty points they'll rarely use? As airlines look for new ways to differentiate themselves, the conversation explores whether premium technology and onboard experiences could become more powerful loyalty drivers than traditional rewards programs. SBJTFEJHo6B UKoxyxHTUVA gcKB21IkbLg LVcAL09KETD RGlQhrCSj37 xH09YKcQpLj