Leave your feedback Share Copy URL https://mypepack.gophersport.com/video/?vid=HaQA8CmTYiz Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter GROOVE THEORY EP. 4: Alex Michelsen On Building Prime & SA’s Party Scene! [SVy4ogyR91S] Health Updated on August 10, 2026 EDT — Published on August 10, 2026 EDT In this episode, we catch up with Alex Michelsen – Cape Town-based DJ, entrepreneur, and the mastermind behind PRIME, one of SA’s multi-genre party experiences in Joburg & Cape Town! We’re talking about how he built an inclusive event space, the business of events and throwing next-level parties, and what it takes to thrive in SA’s deejaying and events scene. If you’ve been to PRIME, let us know your experience in the comments! 👇 📲 Follow us on socials: Instagram: Facebook: X: TikTok: #GrroveTheoryPodcast #GrooveTheoryPod #AlexMichelsen #PrimeEvent #SAEventScene #DJCulture #CapeTownVibes #JoburgNights #PartyBusiness #MusicEvents #PrimeCapeTown #PrimeJoburg #yomzansi 5Bhnapsk5Af KMk36hQc2CJ JC7caQdROFN VUYfRu4wJS8 M97Ufl8htNX Gir8jEZ90GK WzQ6DqALWDf
In this episode, we catch up with Alex Michelsen – Cape Town-based DJ, entrepreneur, and the mastermind behind PRIME, one of SA’s multi-genre party experiences in Joburg & Cape Town! We’re talking about how he built an inclusive event space, the business of events and throwing next-level parties, and what it takes to thrive in SA’s deejaying and events scene. If you’ve been to PRIME, let us know your experience in the comments! 👇 📲 Follow us on socials: Instagram: Facebook: X: TikTok: #GrroveTheoryPodcast #GrooveTheoryPod #AlexMichelsen #PrimeEvent #SAEventScene #DJCulture #CapeTownVibes #JoburgNights #PartyBusiness #MusicEvents #PrimeCapeTown #PrimeJoburg #yomzansi 5Bhnapsk5Af KMk36hQc2CJ JC7caQdROFN VUYfRu4wJS8 M97Ufl8htNX Gir8jEZ90GK WzQ6DqALWDf