Leave your feedback Share Copy URL https://mypepack.gophersport.com/video/?vid=GEf0SEBbYJB Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter How Maker’s Mark Produces 34 Million Bottles Of Bourbon A Year | Big Business | Business Insider [Flm9Se3l8pR] Health Updated on August 06, 2026 EDT — Published on August 06, 2026 EDT In a tiny Kentucky town, Maker’s Mark produces one of America’s most famous bourbon whiskeys. Known worldwide for its bottles’ iconic red wax, the company sells over 3 million cases of bourbon each year. But bourbon making is a complicated process that depends on special wooden barrels to age the whiskey for years, and the oak trees needed to make those barrels aren’t growing enough to support the next generation of bourbon makers. We visited Maker’s Mark’s one and only distillery to learn more about making bourbon and what the company is doing to stop the industry from facing a barrel shortage. 00:00 - Intro 00:58 - How White Oak Barrels Are Made 04:03 - How Bourbon Is Made 07:49 - Filling Up Barrels 10:10 - Bottling And Red Wax Dip 11:37 - How Maker's Mark Became A Big Business 13:05 - How To Survive The White Oak Tree Shortage 15:14 - Credits ------------------------------------------------------ #bourbon #liquor #businessinsider #bigbusiness MORE BIG BUSINESS VIDEOS: 7 Of The Most Faked Seafoods In The World | Big Business | Business Insider Can India's Rare Toddy Liquor Become The Next Mezcal? | Big Business How The Fastest Horse In The Kentucky Derby® Was Bred And Raised To Win | Big Business Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: Business Insider on Facebook: Business Insider on Instagram: Business Insider on Twitter: Business Insider on Snapchat: Business Insider on TikTok: How Maker’s Mark Produces 34 Million Bottles Of Bourbon A Year | Big Business | Business Insider OAjU8VlZbNW NEw1wrtBxMc 99RvVJQICEv 2KG98OnzTTQ hHfLRBDuosr u8IaeCjWihx G7Fo53SnWL5 rpLpJwCtUsX
In a tiny Kentucky town, Maker’s Mark produces one of America’s most famous bourbon whiskeys. Known worldwide for its bottles’ iconic red wax, the company sells over 3 million cases of bourbon each year. But bourbon making is a complicated process that depends on special wooden barrels to age the whiskey for years, and the oak trees needed to make those barrels aren’t growing enough to support the next generation of bourbon makers. We visited Maker’s Mark’s one and only distillery to learn more about making bourbon and what the company is doing to stop the industry from facing a barrel shortage. 00:00 - Intro 00:58 - How White Oak Barrels Are Made 04:03 - How Bourbon Is Made 07:49 - Filling Up Barrels 10:10 - Bottling And Red Wax Dip 11:37 - How Maker's Mark Became A Big Business 13:05 - How To Survive The White Oak Tree Shortage 15:14 - Credits ------------------------------------------------------ #bourbon #liquor #businessinsider #bigbusiness MORE BIG BUSINESS VIDEOS: 7 Of The Most Faked Seafoods In The World | Big Business | Business Insider Can India's Rare Toddy Liquor Become The Next Mezcal? | Big Business How The Fastest Horse In The Kentucky Derby® Was Bred And Raised To Win | Big Business Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: Business Insider on Facebook: Business Insider on Instagram: Business Insider on Twitter: Business Insider on Snapchat: Business Insider on TikTok: How Maker’s Mark Produces 34 Million Bottles Of Bourbon A Year | Big Business | Business Insider OAjU8VlZbNW NEw1wrtBxMc 99RvVJQICEv 2KG98OnzTTQ hHfLRBDuosr u8IaeCjWihx G7Fo53SnWL5 rpLpJwCtUsX