Leave your feedback Share Copy URL https://mypepack.gophersport.com/video/?vid=EjV3IPQNzcb Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter Starbucks CEO roasted for labeling $9 lattes affordable [k5zm8pP6vOE] Health Updated on August 07, 2026 EDT — Published on August 07, 2026 EDT The CEO of Starbucks called a $9 coffee "a really affordable premium experience." The internet called him "out of touch." Is Brian Niccol out of touch, or do his sales numbers make the case for him? Drop your take in the comments! We’re building a new Straight Arrow News, giving you more context, access and community around the stories you care about most. Help us shape our future by taking this short survey: Follow Straight Arrow News on social media: Facebook: X: Instagram: TikTok: Bluesky: For more SAN content: Sign up for our weekly newsletters: Download the SAN App! Apple: Google Play: asjtLuxjY3x UJCbbWIai9t 58v3V2L5KaY od24P4VgR4J kW8Al1CKfCZ
The CEO of Starbucks called a $9 coffee "a really affordable premium experience." The internet called him "out of touch." Is Brian Niccol out of touch, or do his sales numbers make the case for him? Drop your take in the comments! We’re building a new Straight Arrow News, giving you more context, access and community around the stories you care about most. Help us shape our future by taking this short survey: Follow Straight Arrow News on social media: Facebook: X: Instagram: TikTok: Bluesky: For more SAN content: Sign up for our weekly newsletters: Download the SAN App! Apple: Google Play: asjtLuxjY3x UJCbbWIai9t 58v3V2L5KaY od24P4VgR4J kW8Al1CKfCZ