Leave your feedback Share Copy URL https://mypepack.gophersport.com/video/?vid=BZLD9NinDXz Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter Smartphone Market Facing Crisis Like No Other: IDC’s Popal [3TvJCt3eggS] Health Updated on August 08, 2026 EDT — Published on August 08, 2026 EDT New research from IDC forecasts that the global smartphone market will shrink 13% due to the crunch in memory chip supplies. Nabila Popal, senior research director at IDC, joins Caroline Hyde on “Bloomberg Tech.” -------- Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full episodes of "Bloomberg Technology" with Caroline Hyde and Ed Ludlow here: Get the latest in tech from Silicon Valley and around the world here: Connect with us on... X: Facebook: Instagram: Follow Ed Ludlow on X here: Follow Caroline Hyde on X here: Listen to the daily Bloomberg Technology podcast here: More from Bloomberg Business Connect with us on... X: Facebook: Instagram: LinkedIn: TikTok: 8LxA1e0RZ2h Yi40zSq11jF A7DtIZWIJZ3 wYX3ZnKBVcS wA3LKqOSDoO 20DKnzIITFs
New research from IDC forecasts that the global smartphone market will shrink 13% due to the crunch in memory chip supplies. Nabila Popal, senior research director at IDC, joins Caroline Hyde on “Bloomberg Tech.” -------- Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full episodes of "Bloomberg Technology" with Caroline Hyde and Ed Ludlow here: Get the latest in tech from Silicon Valley and around the world here: Connect with us on... X: Facebook: Instagram: Follow Ed Ludlow on X here: Follow Caroline Hyde on X here: Listen to the daily Bloomberg Technology podcast here: More from Bloomberg Business Connect with us on... X: Facebook: Instagram: LinkedIn: TikTok: 8LxA1e0RZ2h Yi40zSq11jF A7DtIZWIJZ3 wYX3ZnKBVcS wA3LKqOSDoO 20DKnzIITFs