Leave your feedback Share Copy URL https://mypepack.gophersport.com/video/?vid=3G9FfAB1kSc Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter Costco CEO Breaks Down How a Kirkland Product Gets Made | WSJ [XhMVAzt2Ais] Health Updated on August 12, 2026 EDT — Published on August 12, 2026 EDT Costco’s CEO Ron Vachris sat down with The Wall Street Journal to discuss how its $86 billion Kirkland Signature brand runs and why it allows Costco leverage over many big brands. Vachris touches on why Costco has such strong employee retention, the ‘Costco guys,’ why their private label brand has had success over other retail giants like Walmart and Target and more. Chapters: 0:00 Becoming CEO after 42 years 1:00 Employee retention and Costco’s culture 1:44 Brand affinity and Kirkland’s role 3:03 Kirkland prices and suppliers 4:15 Process of creating a Kirkland product 6:14 Kirkland products that have struggled 6:51 Kirkland’s future Costco CEO Breaks Down How a Kirkland Product Gets Made | WSJ #Costco #Kirkland #WSJ II5fej7zI8X jINjuzuNilR FfpQt2XQgL2 JXBcbN53zF5 RWz4UstnGlr SHi1Mq2k3q1 nExR75AeEyN SYaolXDIweM
Costco’s CEO Ron Vachris sat down with The Wall Street Journal to discuss how its $86 billion Kirkland Signature brand runs and why it allows Costco leverage over many big brands. Vachris touches on why Costco has such strong employee retention, the ‘Costco guys,’ why their private label brand has had success over other retail giants like Walmart and Target and more. Chapters: 0:00 Becoming CEO after 42 years 1:00 Employee retention and Costco’s culture 1:44 Brand affinity and Kirkland’s role 3:03 Kirkland prices and suppliers 4:15 Process of creating a Kirkland product 6:14 Kirkland products that have struggled 6:51 Kirkland’s future Costco CEO Breaks Down How a Kirkland Product Gets Made | WSJ #Costco #Kirkland #WSJ II5fej7zI8X jINjuzuNilR FfpQt2XQgL2 JXBcbN53zF5 RWz4UstnGlr SHi1Mq2k3q1 nExR75AeEyN SYaolXDIweM