Leave your feedback Share Copy URL https://mypepack.gophersport.com/video/?vid=2Je8vbvoI0P Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter How could AI fix fashion’s fit problem? | BBC News [HZfjyJyiGhX] Health Updated on August 11, 2026 EDT — Published on August 11, 2026 EDT With inconsistent sizing costing the global fashion industry billions annually in returns, retailers are desperately searching for a solution. New AI technology, pioneered by a former Savile Row tailor, is trying to target the sizing issue at its source: the production line. In womenswear the rate of returns can be about 50%, leaving both the brands and the customer unsatisfied. At Fit Collective, the AI tool surveys analyses lots of aspects of the garments from returns data to customer feedback, then serves up an actionable insight to help the brand improve fit. Shiona McCallum reports for TechNow. Subscribe here: For more news, analysis and features visit: www.bbc.com/news #Fashion #AI #BBCNews DWCiTNmUxI5 OmenYI5YznP cOza3qqu5GB XLcmJFlP3Cd uESWrRzmP9a BHO7PlTR7FG
With inconsistent sizing costing the global fashion industry billions annually in returns, retailers are desperately searching for a solution. New AI technology, pioneered by a former Savile Row tailor, is trying to target the sizing issue at its source: the production line. In womenswear the rate of returns can be about 50%, leaving both the brands and the customer unsatisfied. At Fit Collective, the AI tool surveys analyses lots of aspects of the garments from returns data to customer feedback, then serves up an actionable insight to help the brand improve fit. Shiona McCallum reports for TechNow. Subscribe here: For more news, analysis and features visit: www.bbc.com/news #Fashion #AI #BBCNews DWCiTNmUxI5 OmenYI5YznP cOza3qqu5GB XLcmJFlP3Cd uESWrRzmP9a BHO7PlTR7FG